GETTING BLOGGED DOWN WITH IT ALL......

Hmmmm. Apologies for any blog-ologists out there, but my journey into the world of two-way cyber-conversation isn't going too well so far.

The reason I never leapt whole-heartedly onto the blog bandwagon in the first place was because I couldn't really think of anything to say in connection to my business.

But then the way people bleat on about them in a kind of Facebook-for-Intellectuals kind of way, it makes you feel that you've got to keep apace with potential business rivals and to display hard evidence of an awareness of the latest methods of global communication.

So far, the only thing I have come up with is the idea of giving everyone hints and tips about commercial writing, persuasive web copy, etc. - but then what kind of a reply does that merit? None that I can think of. Which destroys the point completely.

At the moment, I feel like I am sitting here talking to myself, but I can't stand these set up situations where you forward someone your blog just to get them to comment on it. Who you gonna call? Mates? Hmm, no, they may say something highly entertaining but equally inappropriate for a business website. Clients? Nope, too busy and they would probably wonder why on earth I was asking them in the first place. Complete strangers who just so happen to have strayed onto my site....? Well, looks like it's got to be. So, where are you all, then?

The only other technique I can think of to get this whole blog thing going is one which I know works for other people, but one which makes me cringe: All of a sudden, you start commenting on someone else's blog and then ever-so sneakily drop into the conversation that you too have a blog in equal need of responses.

To me, that just wreaks of pointlessness and the kind of contrived scenarios that make me colour up with embarrassment.

But I guess I am missing the point here - I mean, how could "The World's Top 30 Bloggers" (sic) be wrong? I started reading this similarly-entitled bestseller to get a handle on the whole damn thing, but so far I've just discovered that half of those interviewed in the book started blogging by accident, most of them don't know how or why so many people started reading them and there is actually very little by way of actual hands-on advice as to how to get people to read what you're saying. Cosmic.

So there you are. That's the basis of my blog. That I have nothing really to blog about on a business level and no one in particular to blog to.

Any suggestions as to how to change this pointless situation will be gratefully received. I may even reply to your blog as a return favour.....